The promotion of Poland and everything which is considered Polish in other countries takes different forms. In a broader sense, we are all “ambassadors” of Poland, but, indeed, they are people from business, art and diplomatic world who truly reach foreign audiences and provide the information on our culture and the dynamic growth of our country. Presentation of our country in the most favourable light and broadening knowledge of Poland among the foreigners is mainly their job. On 16th December, in the Polish Embassy in Italy, the premiere of a unique project—the exclusive “La Dolce Vita” calendar—took place. The calendar is an excellent example of presenting the most elegant aspects of our country.
It was the initiative of the Ambassador of Poland in Italy, Mr. Tomasz Orłowski, and Mr. Piotr Stokłosa, the acclaimed photographer. The project involved well-known representatives of the Polish fashion industry, among them top model Ola Rudnicka and designers Gosia Baczyńska, Bohoboco, Dawid Woliński, and the La Mania brand. Oknoplast and Dr Irena Eris, the brands well known to Italians, both supported this unique event.
The idea behind the initiative is to combine the strength of Polish tradition with the future perspectives. The authors of the project highlight the fact that it reflects the political vision and the needs of our society. It is the best way to look forward and keep an open mind, while still preserve our identity. The project consists of these two elements. On the one hand, it emphasises the perseverance and endurance as reflected by the historic building of the Embassy, and on the other, modern Polish creativity stemming from youth, open-mindedness, ambition and beauty.
The exclusive calendar is popular not only in Italy, but also in Paris, where its idea actually came into being several years ago. The stunning interiors of the 18th-Century building of the Embassy, one of the most beautiful structures in the French capital, served as the backdrop for the photos. Mr. Tomasz Orłowski, the Ambassador of Poland to Italy, decided to continue the project after he had moved to the Eternal City, in order to present to the Italian audience the same Polish impressions, this time, however, set in the breath-taking scenery of Rome. The idea is still the same: to show the beauty of state-of-the-art Polish creativity in an enchanting diplomatic residence.
“That was why we joined the project that is commonly known as as the “Diplomatic Pirelli calendar”. The idea behind it goes in line with Oknoplast’s vision. We look forward, towards the future, and the future of Poland, too. Ultimately, Poland is a country of innovation, rich history and great talents, and “La Dolce Vita” calendar provides evidence of that. As Italy is the world capital of the most sophisticated design, the Italian fashion market is considered as exceptionally demanding. I believe that the initiative of the Embassy calendar, being also a project of Polish art, will get the appreciation of Italians. The Apennine Peninsula is a chief exports market for the Oknoplast brand and our products have been present on the Italian market for 10 years now. It was a very conscious choice. The visual quality of our products is of prior importance to us, and that is why we are loved by Italian customers ,” said Mikołaj Placek, Chairman of the Board of Oknoplast Group.
Oknoplast attained the position of the second largest window joinery supplier on the Apennine Peninsula and the best recognisable window manufacturer over the course of 10 years of its presence on Italian market. Our company owes its Italian success to high quality products and a well-planned marketing strategy. The windows from the Polish manufacturer distinguish themselves through the unique design oriented at the customer’s changing needs, and the combination of economy and ergonomics of use.
The prominent figures of political and cultural circles, members of the diplomatic corps, friends of Poland and our Embassy will be given an exclusive, limited edition of the calendar. This unique project was created on the basis of the recipe for a good year that Katharina Elisabeth Goethe gave to her son, Johann Wolfgang:
Take 12 months, thoroughly scrub them of bitterness and envy, pedantry and fear. Divide each month into 30 or 31 parts, so that the supply suffices for one year. Each day will be made up of one part work and two parts cheerfulness and humour. Add three rounded tablespoons of optimism, along with a teaspoon of tolerance and a grain of irony, plus a pinch of tact. Then, pour an ample amount of love over the whole thing. The finished dish may be garnished with small sprigs of attentiveness, then cheerfully served every day along with a refreshing cup of tea.